Real Estate: How to Achieve Sales of Over 140 Million with Advertising Costs Under 700K

Real Estate: How to Achieve Sales of Over 140 Million with Advertising Costs Under 700K

Achieving massive sales with a low advertising budget is a significant challenge, but it’s possible when the process is divided into a strategic and systematic approach. Let’s explore how this can be accomplished and how to improve results each month and quarter.

Part 1: Marketing

First, it’s essential to understand that digital marketing is merely a tool within the broader general marketing strategy. Strong results cannot be achieved without a deep understanding of marketing fundamentals. Let’s start with the marketing aspect.

Research and Analysis

We began with a small research project to gather general information about:

• Project Locations
• Property Types
• Prices
• Areas

Next, we moved on to a critical step, which is collecting Historical Data. This analysis helped us better understand past sales performance and offers. The data was gathered through one-on-one meetings with the sales team because they are the ones interacting with clients and facing day-to-day challenges.

Target Audience Analysis

After collecting the data, we started identifying the target audience based on several factors, including:

• Property Types
• Prices
• Geographic Locations

The audience looking to buy an apartment differs from those interested in buying a villa due to the variation in prices and requirements. Additionally, a customer looking for investment won’t have the same needs as someone searching for a family home. This analysis allowed us to segment the audience accurately according to their needs and preferences.

Part 2: Digital Marketing

Digital marketing is the tool we used to reach the defined audience based on our research and analysis.

Target Audience Testing

We worked on testing several audiences both inside and outside of Egypt. We created a Custom Audience and a Lookalike Audience, along with other tailored audiences based on the data.

Crafting the Marketing Message

The marketing message was crucial in reaching the right audience. We focused on developing the Ad in terms of both visual content and copy. The goal was to craft the ideal message for each audience, aligning with their needs and interests.

Collaboration with Sales

We worked in parallel with the sales team to assess the quality of the leads. Based on the feedback we received from the team, we adjusted the marketing strategy by tweaking the message or modifying the target audience.

Budget Allocation and Continuous Improvement

Based on performance and feedback, we allocated the budget efficiently, focusing on the audiences that delivered the best results. We also reviewed campaigns regularly to determine whether certain strategies should be paused or improved.

Results

By following this integrated approach, we succeeded in generating sales exceeding 140 million Egyptian pounds with an advertising budget of no more than 700K. The key lies in combining traditional marketing with data analysis and leveraging digital tools to reach the right audience.

Continuous Improvement

Continuous data analysis and testing new strategies are essential for improving results. Whether monthly or quarterly, performance should be evaluated, and strategies should be adjusted based on the data and market feedback.

Conclusion

In summary, success in marketing requires a deep understanding of the market and audience, along with the effective use of digital tools.

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